“We tasked Write Now PR with building awareness of the OrigamiGlobe brand, highlighting our unique offering to the business community.”

Suki Harrison, Chief Paper Folder at OrigamiGlobe

OrigamiGlobe are competition strategists, with particular expertise across social media – we wanted to showcase their niche skills, positioning them as trusted subject matter experts for small business owners and marketing teams/agencies.

 

The Result

Coverage in target press, including opinion pieces and reactive comment across international publications. Specific results include:

  • A contributor profile and opinion piece in advertising trade publication Adweek – the second largest advertising publication in the US.
  • Editorial comment in small business news outlets such as Business News Daily.
  • By-lined feature length coverage in media and marketing publications such as Mumbrella, reacting to competition mis-steps and sharing expertise.

 

ROI

  • A consistent increase in web traffic, with new (unique) visits rising from 618 per quarter to 1306.
  • 26 direct website visits as a result of the Mumbrella article, during the days after publication, and ongoing referral traffic in the months that followed.
  • Which led, in turn, to OrigamiGlobe securing a new ad agency client.

 

The verdict?

“I am absolutely thrilled with the results Emma has achieved for us. We’ve really started to raise our profile as experts in our field with our target audience. I’m very excited to continue working with her.” – Suki

Client Testimonials

  • “Emma is a consummate communications professional who developed excellent working relationships with our internal communications team and contributed significantly to raising our media profile. She is an excellent trainer, produces creative solutions to any communications issue and always produces work of the highest quality.”

    Kathleen Toner
    Director, The Fostering Network Northern Ireland
  • “We have been using the communication skills of Emma of Write Now for in excess of five years. Emma has managed each of our campaigns with a perfect mixture of critique and delivery. She assesses the need for the project, its aims, anticipated outcomes and how this outcome is to be measured.

    I highly recommend Write Now PR – professional service with a personal approach.”

    Ciara Gallagher
    Owner, Mullan Gallagher Dental Group
  • “We worked with Write Now and Emma for approximately six months. We found Write Now to be extremely professional, empathetic to the needs and circumstances of our members and also extremely flexible.

    We would strongly recommend Write Now to others.”

    Kenny Donaldson
    Director of Services, SEFF
  • “Emma is a gifted writer and communicator, who can turn her skills to any medium and audience. She draws on significant experience to tackle communication opportunities and challenges with creative flair and strategic thinking. A talented public relations and media manager, Emma will grow your media coverage and apply her insights to provide you with effective reputation management.

    I wouldn’t hesitate to recommend Emma.”

    Kirrily Boulton
    Head of Corporate Affairs, Endeavour Foundation
  • “Emma has crafted and pitched a range of content to support my marketing strategy, from blogs and website copy to press releases. Extremely responsive and easy to work with, Emma has a real gift – everything she writes is perfect prose.”

    Camilla Airs
    Chief Boss Lady, Find My Perfect Venue
  • “There is no one else I’d go to for copywriting and PR, Emma’s expertly crafted, thoroughly researched and incredibly engaging copy is always on point. We’ve used Write Now PR for multiple press releases and copy services and have even recommended her to our clients.

    Emma is my go-to copy expert!”

    Suki Harrison
    Chief Giveaway Guru, OrigamiGlobe