Weigh your words,

don’t count them.

The right words can be your greatest ally but, if you’re not sure how to harness their potential, here are some insights to get you off the starting blocks.

March 8, 2020 in Copywriting

How to write for charities

Great copy and content aren’t a ‘nice to have’, they’re essential to attracting and retaining supporters, building awareness and activating your audience. But, in the event you’re eyeing up an elephant in the room… the…
Read More
February 1, 2020 in Storytelling

Can storytelling enhance social-impact?

If you're not yet a storytelling advocate, you don't know what you're missing. Great tales, well told are critical to social enterprises and not for profits. They’re how you articulate your mission and connect with…
Read More
January 1, 2020 in PR

What’s the point of PR?

Think PR is only for when crushing headlines loom and damage limitation becomes the name of the game? If so,  you’re really missing a trick. In reality, subtlety, storytelling and the steady, strategic pursuit of brand…
Read More
June 7, 2019 in Copywriting

Is copywriting just writing?

First up, copywriting isn't that little © symbol. It doesn't protect your creative work, but it is at the front line when it comes to your brand. In a nutshell, copywriting means promotional or marketing…
Read More
June 4, 2019 in PR

Can I do my own PR?

For many people and organisations, handling your own PR sounds like a great way to maximise your marketing budget; entirely understandable, particularly when there’s an assumption that agency retainer costs include all the zeros. Here’s…
Read More
June 4, 2019 in PR

Public Relations 101

Managing client expectations is one of the trickiest parts of public relations. That sounds ridiculous, when so much of what we do is predicated on editors being judge, jury and executioner for our lovingly crafted…
Read More
January 20, 2019 in PR

Top PR tips for charities and small business

If PR feels like the preserve of multinationals and celebrities, file this post under 'required reading' in your bookmarks. My PR tactic brain dump will help you think about the tricks your charity, social enterprise…
Read More