Weigh your words,

don’t count them.

The right words can be your greatest ally but, if you’re not sure how to harness their potential, here are some insights to get you off the starting blocks.

January 1, 2020 in PR

What’s the point of PR?

Think PR is only for when crushing headlines loom and damage limitation becomes the name of the game? If so,  you’re really missing a trick. In reality, subtlety, storytelling and the steady, strategic pursuit of brand…
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June 7, 2019 in Copywriting

Is copywriting just writing?

First up, copywriting isn't that little © symbol. It doesn't protect your creative work, but it is at the front line when it comes to your brand. In a nutshell, copywriting means promotional or marketing…
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June 4, 2019 in PR

Can I do my own PR?

For many people and organisations, handling your own PR sounds like a great way to maximise your marketing budget; entirely understandable, particularly when there’s an assumption that agency retainer costs include all the zeros. Here’s…
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June 4, 2019 in PR

Public Relations 101

Managing client expectations is one of the trickiest parts of public relations. That sounds ridiculous, when so much of what we do is predicated on editors being judge, jury and executioner for our lovingly crafted…
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January 20, 2019 in PR

Top PR tips for charities and small business

If PR feels like the preserve of multinationals and celebrities, file this post under 'required reading' in your bookmarks. My PR tactic brain dump will help you think about the tricks your charity, social enterprise…
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