Weigh your words,

don’t count them.

The right words can be your greatest ally but, if you’re not sure how to harness their potential, here are some insights to get you off the starting blocks.

June 4, 2019 in PR

Essential PR tactics

In my *real life* (at the shops, coffee with the girls, talking to the neighbours) I often have to explain to people what it is that I actually do. Which reveals just how much work…
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June 4, 2019 in PR

DIY or PR pro?

Most of us have been guilty of a half-assed dye job or fringe faux pas in our teenage past. Maybe you have something in the home held together with gaffer tape, and probably a dropped…
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June 4, 2019 in PR

Let’s get on the same page – media management #truths

Managing client expectations is one of the trickiest parts of public relations. That sounds ridiculous, when so much of what we do is predicated on editors being judge, jury and executioner for our lovingly crafted…
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June 4, 2019 in Copywriting

Wondering why you need a copywriter?

Good copy is an art form. There, I said it. I’m an artiste. Most people feel reasonably confident that they can string a coherent sentence together, but ask them to commit it to paper (or…
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May 29, 2019 in PR

What can PR do for your business?

Think PR is only for when you’re in deep doo-doo, headed for the front page of the gossip mags? If so, then you’re really missing a trick. In reality, subtlety, storytelling and the steady, strategic pursuit of…
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