Making words work.

Here’s the proof.

A taster of what working with Write Now PR could mean for your organisation – compelling words, heartfelt stories and carefully crafted strategies.

There’s nothing more rewarding than knowing that your words have spurred action and yielded inspiring results.

That’s why I specialise in storytelling, copywriting and strategic public relations for change-makers and not-for-profits.


The Fostering Network



“Emma is a consummate storyteller – engendering trust with her interviewees because she communicates their reality, which means she always gets to the heart of the matter without compromising anyone’s integrity or memories. A gifted professional.”

Kathleen Toner, Director.

The Fostering Network is the UK’s leading fostering charity, bringing together everyone who is involved in the lives of fostered children. They champion fostering and seek to create vital change so that foster care is the very best it can be.

The Brief

I was brought on board to provide PR support for Foster Care Fortnight and, in doing so, I interviewed young people and foster families to identify personal stories and media talent. The team were so moved by the stories I uncovered that they commissioned me to carry out more interviews and create a collection of personal reflections to show what foster care really means.

The Outcome

The resulting stories became the foundations of the charity’s Not So Broken campaign –  ‘not so broken’ being an expression used by a young man whose life had been transformed by the love and support of a new family.

Let's work together to tell your story

“We have been blown away by Emma’s work! We had an idea for a detailed and creative marketing tool for our business and engaged Emma at the concept stage. She was able to advise on direction of the project and showed great flexibility as the project developed.

Emma showed a great ability to capture personal stories and translate these into content that perfectly suited our marketing objectives. We will definitely be using Emma for future projects and can’t recommend her services highly enough to anyone needing a similarly high-value, powerful writer for their business.”

Joel Hudson

Chief Executive Officer, Australian Institute of Professional Coaches


Find My Perfect Venue



“Emma has crafted and pitched a range of content to support my marketing strategy, from blogs and website copy to press releases. Extremely responsive and easy to work with, Emma has a real gift – everything she writes is perfect prose.”

Camilla Airs, Chief Boss Lady.

Find My Perfect Venue is a wedding database with a difference. Intentionally small but perfectly formed – an elegant showcase for exceptional venues across Australia.

The Brief

I’ve worked with the team on a range of projects, including developing conceptual copy for the brand’s experiential wedding fair ‘Try Your Perfect Wedding’ and digital assets such as their ‘Wedding Checklist’ lead magnet.

The Outcome

Sometimes creative copywriting isn’t just about the words, it’s about developing a strategy around those words to propel the business forward. Working collaboratively to build networks, maximise opportunities and support brand evolution are just some of the outcomes Write Now PR and Find My Perfect Venue have worked together to achieve.

Let's start working on your creative copy

“We have been using the communication skills of Emma of Write Now for in excess of five years. Emma has managed each of our campaigns with a perfect mixture of critique and delivery. She assesses the need for the project, its aims, anticipated outcomes and how this outcome is to be measured. I highly recommend Write Now PR – professional service with a personal approach.”

Ciara Gallagher

Owner, Mullan Gallagher Dental Group


Disability Services Consulting



“We were incredibly happy with the quality and outcomes of Emma’s PR work for us. She clearly knows the media landscape very well. Thanks to her hard work, we were able to form valuable contacts within media outlets who are aligned with our goals and values. This has enabled us to increase the profile of our small business and share important stories from the disability sector with a wider audience. Emma was always available for a chat over the phone or email. She was an absolute pleasure to work with.”

Sara Gingold, NDIS Content Development Specialist.

Disability Services Consulting (DSC) is a group of National Disability Insurance Scheme (NDIS) experts who support organisations to succeed in an evolving era- from strategy and transition to new business models and training.

The Brief

Working closely with Sara and the team at DSC, I was tasked with positioning them as trusted subject matter experts. The team had identified issues they felt needed aired within the sector, and wanted support with crafting and delivering their message to the right audience.

The Outcome

I supported the team with story development, placed an op-ed in a sector publication and connected them with key journalists in their field.

DSC are now a ‘go to’ on NDIS issues for at least one national publication and have been positively received by others – solid foundations upon which they will continue to build.

Let's promote your business with strategic PR

“I have been ultra impressed with Emma’s attitude, wit, ability to write exactly how I want something written, and passion to help whenever we need it, and with whatever we need help with. I highly recommend Write Now and Emma.”

Gavin Hodgins

CEO, FloatPac Pty Ltd